When you consider hiring a new employee, it’s only natural to focus on what YOU want from the successful applicant. Believe it or not, making your applicant wish list the main focus of your job ad may actually deter applicants from applying.
To attract job seekers you need to start thinking like an applicant, starting with the job title. Job seekers search using literally the job title they are looking for. Trying to be too creative here may limit your chances of coming up in search results, so keep the title literal.
You need to catch the attention of job seekers, and catch it quickly. Begin your ad with highlighting your top 3 reasons of why someone would want to work for you. Positive points about your location, salary, team culture and other incentives will help you stand out from others advertising similar vacancies.
Now that you have their attention it’s time to move on to the body of the ad. This area should detail who your company is, duties involved with the position and any essential and desirable criteria for applicants to apply. You can go into more detail in this area, but try not to waffle on too much. You want to keep them interested, so even simplifying some areas using bullet points may make your ad easier to read.
Finish your ad with one last point on why they should work for you, and invite them to apply if they meet your listed criteria. For example:
“Work with a growing business in a positive and friendly team environment. A competitive salary package is on offer for those who can demonstrate the right experience and attitude.”
And don’t forget to explain how you would like them to apply. You can ask them to hit “apply now” through Seek, email to a particular email address or phone to speak to someone in your office.
If this all sounds too complicated, why not contact your local agency to see how they can assist with writing and management of your advertising.
If you have any questions, please feel free to get in touch and we’ll be happy to answer them for you. And don’t forget to subscribe to our YouTube channel for more recruitment tips and tricks to come.